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SEO, GenAI & GEO Strategy Specialization Course

A focused journey from SEO fundamentals to AI search optimization, GenAI workflows, and a complete SEO + GEO strategy.

₹19,999

course overview

Learn to design, build and launch professional WordPress websites end to end — from WordPress fundamentals and Elementor page building to responsive design, theme customization and WooCommerce e-commerce stores. The program is designed around the practical skills needed to create real websites for clients and businesses.

You’ll also learn practical GenAI workflows for research, content development and analysis, then bring everything together in a complete SEO + GEO strategy for a real or simulated brand. Built for marketers and content creators who want to future-proof their search and growth skills.

What Will You Learn?

Build advanced search and content skills for both traditional search engines and the emerging world of AI-powered answer engines.

Tools You'll Use

Your 12-Week Learning Journey

A practical, project-first journey that takes you from WordPress fundamentals to building and launching client-ready websites.

PHASE 1 — WEEKS 1–2

SEO Foundations

Understand how search engines work while building practical skills in technical SEO, crawlability, Core Web Vitals, keyword research and search intent.

Outcome

SEO Foundations → Search & Technical Audit

PHASE 2 — WEEKS 3–4

Content & Off-Page SEO

Learn how to structure search-friendly content, improve internal linking and metadata, build authority through backlinks, and understand local SEO.

Outcome

Content SEO → Authority & Local Search Strategy

PHASE 3 — WEEKS 5–6

GEO & AI Search

Understand how ChatGPT, Perplexity, Gemini and AI Overviews select and cite sources, then learn how to structure content for better visibility in AI answer engines.

Outcome

AI Search → GEO Project

PHASE 4 — WEEKS 7–8

GenAI Workflows & Capstone

Use GenAI tools for research, drafting and content acceleration, then bring your SEO and GEO skills together in a complete strategy for a real or simulated brand.

Outcome

GenAI Workflow → Complete SEO + GEO Strategy

Frequently Asked Questions

Find answers to common questions about SEO, AI search, GEO, GenAI workflows, and the learning journey.

This specialization is designed for marketers, content creators, SEO professionals, and learners who want to build advanced search visibility skills for both traditional and AI-powered search.

GEO stands for Generative Engine Optimization. It focuses on structuring and improving content so it can be discovered, understood, selected and cited by AI answer engines.

The course covers AI search and answer-engine behavior across ChatGPT, Perplexity, Gemini and AI Overviews.

Yes. The program covers technical SEO, keyword research, search intent, content SEO, backlinks, authority building, local SEO and analytics alongside GEO and AI search.

Yes. The final capstone involves creating a complete SEO + GEO strategy document for a real or simulated brand, followed by a final review.

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